Regionalism.  The Peoria Area Chamber of Commerce is committed to the belief that, although we live in many cities and counties within our multi-county area, we are a single community. We will strive to connect and unite our region in the belief that to do so strengthens the larger community in which we all live and work.

Service.  The power we have as an organization derives from the effectiveness with which we serve those we are called upon to lead.  By consistently and loyally serving our members and our community, we will enhance in our ability to create economic prosperity.

Advocacy.  We have a fundamental obligation to identify and advocate for those issues that are consistent with our mission and in the best interests of our members and the business community.  We will take a clear and visible stand on these issues, even when doing so may be unpopular.

Collaboration.  We believe that greater wisdom, commitment and determination are achieved through cooperative interaction and deliberation.  We will consistently look for opportunities to reason together in making decisions and fulfilling our mission.

Leadership.  We accept the leadership obligation to question the present state, to envision a future as it can and should be, to create and communicate plans to achieve that future, and to inspire our members and our communities to take those actions necessary to achieve the desired results.

Integrity.   What we do will be a consistent and accurate reflection of the things we say.  We will keep our commitments.  We will be up-front with our agendas. We will deal in a forthright manner in all relationships, whether we agree or disagree on the issues under consideration. 

Inclusiveness.  We are committed to the diverse richness of people – our members and the community in which we live.  We will be strengthened as an organization by the extent to which we welcome and effectively represent the depth, breadth, and fullness of their ideas.

Prosperity.   We are committed to creating and maintaining an environment that is healthy in all respects – mentally, physically, economically, educationally and politically.  We will model and encourage others to follow a commitment to work-life balance.

Partnering.  In relations with members, the community, governing bodies, and other business and civic organizations, we will conduct our affairs in the fullest expression of openness, trust and a genuine commitment to mutual satisfaction and success.

Accountability.  We are accountable to our members and the community at large to be responsible and responsive to interests and issues that affect the entire community.  We are first and foremost a membership organization of businesses and business people but believe strongly that our success depends on the success of all sectors of our community.